Lisa Snow has studied factors which influence us subconsciously with a focus on media. She recently published Mind, Media and Madness which explains in very simple terms how our minds work, how media works and how these two can combine to work in insidious ways which distort our worldviews and perspectives. Along with writing books, she is involved was a media consultant on Brainwashing My Dad and assisted in different capacities on Sila and the Gatekeepers of the Arctic, Finding Joshua and other film projects. She has a MA in Media Psychology from Fielding University.